What is seolong’s marketing plan?
“We’re focused on building an ecosystem that enables us to deliver the right experiences to our customers,” says Seo’s CEO, Jonathan Yang.
“What we’re doing is taking the existing business model and building a platform for businesses to do that.”
Seo, which is a spin-off of the South Korean tech giant Kith, is now one of the biggest players in the gaming industry, and is a fixture at the Gamescom gaming expo in Cologne, Germany.
It recently unveiled a series of high-profile games like Clash Royale, The Last of Us, and The Legend of Zelda: Breath of the Wild, which it says are designed to appeal to players who spend a lot of time online.
But what’s the big deal?
It’s the kind of thing you might find in a top-down video game strategy guide.
“We’ve built a platform where businesses can leverage our technology to sell to their consumers,” says Yang.
The company’s marketing manager, Ben Kincaid, says Seolong has a long-term strategy, but it’s not a one-size-fits-all one.
“The key is that you’re going to have to put your own spin on your business,” he says.
“I think the focus is on delivering experiences that are tailored to the people who are actually using the platform, and then you need to have that business model in place.”
Seolongs focus on mobile gaming means there’s less focus on traditional office environments.
“A lot of our products are mobile-focused,” says Kincamid.
“So, for example, the mobile apps are designed for mobile devices.
That doesn’t mean that they’re not designed for PCs.”
Instead, the company’s apps are built to work across both mobile and desktop platforms, which means they work on both phones and tablets.
“This means that you can have a game on your smartphone, and if you want to watch it on your tablet, you can watch it as a video,” says Zwiebel.
“Or, if you’re a desktop user, you don’t have to install a different browser and have different desktop apps.”
That means a mobile game is able to play better than a PC game on a desktop.
The same is true for Seo games that require a high-end mobile device, like the game League of Legends.
“There’s no reason why you can’t have mobile games on your mobile phone and a PC-only game on an desktop,” says Pim Jelinek, chief marketing officer of SeolONG, who added that mobile gaming is “the next big thing for the mobile market.”
But there’s also the problem of making money.
The biggest problem with mobile games is that the app is free to download.
“They’re not really monetising the experience,” says Jelineck.
“It’s just an add-on to the game.”
To make matters worse, mobile gaming apps are usually expensive to build, with the cost of hosting and licensing the content often higher than the initial investment.
“When you have a company that is just trying to get a few bucks in the bank, they can’t afford to do it,” says James Breslin, a media marketing consultant and the creator of the popular SEO marketing tool Sqoop.
“And you’re not going to get that with a mobile-only service.”
Bresly says that mobile-centric businesses have to be careful with what they do.
“If you want your customers to pay for your app, then you have to make them do a lot more work to build that,” he explains.
“That’s just not the case for mobile games.”
It’s this kind of balancing act that makes mobile gaming unique.
Seolings mobile-first strategy means there are fewer people to focus on monetising, which can leave developers with fewer customers.
That’s a problem for mobile-oriented businesses, because they need to be able to offer a wider range of games than they can in the past.
“Mobile gaming is a very mobile-friendly market,” says Breslis.
“In the past, we would have a whole ecosystem of different gaming platforms, and it would be a pain in the ass to figure out how to monetise them.”
Breglin says the company is also aware of the fact that the gaming world is changing, and that mobile is just one aspect of the overall digital landscape.
“Every year we’re seeing the number of people that are connected to the internet increase,” he said.
“But we’re also seeing the amount of time spent on apps decrease.
So, we have to rethink how we’re building the mobile gaming experience.”
But that’s not to say mobile gaming will stay niche.
“People who are more used to gaming on PCs and tablets are going to be looking to games on mobile devices,” says Schuster.
“Whether it’s for a few dollars or $10, that’s a big