Law firm Seo is joining the case against the US government over the classification of SEOs as a “common and substantial” threat to internet commerce, which the government alleges threatens competition.
The US government has filed an antitrust lawsuit claiming that SEO providers have abused their dominance in the market to unfairly disadvantage their competitors, in an attempt to stifle competition and price competition, Bloomberg reported.
The antitrust suit filed in federal court in San Francisco claims that SEGA has monopolized the marketplace in search engine optimization (SEO) and other online advertising for more than two decades, and that Google and other search engines have monopolized search and advertising in the past decade.
“Sega’s dominant position in search, search ads, and online advertising has been a threat to the ability of Internet Service Providers to compete effectively with online competitors,” Seo attorneys David R. Seiler and Paul R. G. Pinto wrote in a statement.
“As SEGA’s dominant role in search and search ads has been increasing, its monopolization of the online advertising market has increased.
For example, SEGA dominates the market for search results, the most widely used search query tool in the United States, and Google and Yahoo are among the most popular search engines in the world.”
The company is representing more than 400 plaintiffs, including major Internet search providers like Google and Facebook.
Google is not named in the antitrust lawsuit.
Google declined to comment.
SEGA said in a blog post that it is disappointed with the filing, and is considering its options.
The government claims that Google has unfairly treated SEGA in the online search marketplace and that it has systematically blocked competitors from competing with SEGA and its other competitors in the marketplace.
The Justice Department has also accused Google of blocking the search engines from displaying adverts on websites that were not SEGA.
Google said that the blocking of competitors’ ads is a violation of antitrust laws.
The companies also filed a motion to dismiss the complaint.
The DOJ filed a brief opposing the motion, saying that Google is a “dominant player in the Internet search market.”
SEGA also filed an amicus brief on behalf of dozens of Internet service providers, including Comcast, Charter, AT&T, and Verizon.
Sega also filed its own amicus, saying the court lacks jurisdiction to enforce antitrust laws because it did not file an initial complaint.
“The antitrust law protects the rights of all Internet service provider and internet search provider customers,” the companies wrote.
“No single company has ever prevailed on the merits of an antitrust claim.
In fact, there is no evidence that any of these companies have been able to prevent competitors from using search engines and other content-search technologies to serve consumers’ online advertising, which is the basis of the antitrust laws.”
The companies’ brief says that SGA has already suffered significant losses in recent years, and argues that the government’s claim is “frivolous, and likely a result of a false allegation of market dominance, not true monopolistic conduct.”