Copywriting is a major pillar of a startup’s success.
But the content marketing world has gotten so busy with copywriting that copywriters aren’t always able to deliver what they need.
As copywriters, we’re all in this together.
Here’s how you can make copywriting work with Facebook.
Know your target audience.
When it comes to targeting, Facebook is a huge target for marketers.
When we’re looking at Facebook, it’s easy to assume that everyone is a copywriter, but that’s not the case.
The people who are actually doing copywriting are also often marketers.
For this reason, marketers will often use Facebook’s audience targeting tools.
As a copyeditor, you need to know what your target group is.
What do they do online?
What do the people they communicate with think?
The more information you have, the better you can craft content that fits their needs.
For example, one of our favorite copywriters in this space, Andrew Rachlin, uses the company’s audience-targeting tool to help create copy that is targeted to the people he is working with on a daily basis.
This way, the copy that you write has more of a chance of reaching your audience.
Choose a format.
You’ll find copywriters and copywriters alike use a few different formats.
However, if you want to create the most efficient copy possible, you’ll want to choose one that will work for both you and your target audiences.
So how do you choose?
Here are some tips: Use a simple template.
If you’re using the copyeditor tool to create copy, you probably already have a copy template that you can use to get started.
This will help you stay organized and avoid mistakes.
If not, try one of the copywriter templates that we have on this page.
If your copy is longer than 50 words, you can create an Excel spreadsheet that you print and save.
This works well for most copywriters.
If it’s shorter than 50 characters, use an email template.
Email templates are great for shorter pieces of content, like this article or this infographic.
This one includes a simple copy that works for all users.
Write a short paragraph.
The copyeditor’s tools allow you to add short paragraphs, so choose one with enough information that it can be easily read and copied.
The more text you have on the page, the more effective the copy will be.
For shorter pieces, use a copy that will be easy to digest.
Make it shorter and easier to read.
Use the text below.
It’s a simple summary of what the article is about, so the longer you make it, the easier it will be to read and copy.
Use a keyword.
You might have heard of a copywriting keyword, which is the keyword that you’re going to use to help your copywriting.
For more on this topic, check out this article by Ryan O’Leary, a copywriters’ consultant.
The most important thing about a keyword is that it’s the most powerful tool for getting copy into your inbox.
When you’ve got a keyword, it can help you build a list of your targets that you’ll be targeting and keep track of their interactions with the content.
This helps you identify where your copy should be focused and help you focus on that content.
Set up a task.
You can create a task for each of your copywriters to tackle.
For our example, we’ve got the task “Create Copy for a Facebook Event.”
Create the task and fill it out on your calendar.
Then, start creating your copy.
In this example, you’d use the email template, but if you prefer, you could create an excel spreadsheet that works on your own schedule.
If the task doesn’t require you to do anything, you should do it as soon as you can.
If this is a bit of a pain, try doing it by email.
If all else fails, you might find that you have more time to devote to the task.
For each task, you must include a deadline and an action to complete it.
For the “Create copy for a Social Media Event” task, that action is to create a Facebook event for you and share it on your Facebook page.
For other tasks, such as the one that we’ve set up to help us get the word out on our new app, you may not have enough time to complete the task before the deadline.
When all else falls apart, you’re more likely to get the job done when you set a deadline.
Keep track of what your copy looks like.
This is the hardest part of copywriting, but it’s also the most important.
When creating a copy for Facebook, you want it to be easy-to-read and easy-for-people to read, so you can focus on the content that you want people to click on.
We created this task to make it easy for people to use our app. The goal